Investment Punk increases conversion rate from 13% to 28%
Gerald Hörhan tests his landing pages and generates more than twice as many sign-ups from the same traffic.
Conversion rate more than doubled. Optimizations tailored directly to the target audience. With Optimind, Investment Punk was able to increase the conversion rate of its popular webinar page from 13% to 28%.
Sharpening target audience messaging
On a webinar page, the first impression often determines whether visitors stay, build trust, and sign up.
Optimind identified relevant optimization potential in the above-the-fold area and developed variants that address the target audience more clearly.
Optimizing the value proposition
A key lever was a stronger value proposition directly in the first visible area of the page.
This made it clearer and faster why the webinar is relevant and what concrete added value visitors can expect.
Leveraging the novelty effect
In addition, new variants were tested that generated more attention through fresh wording and different approaches.
This allowed Optimind to determine which message had the strongest impact on the conversion rate.
Result: more than double the conversion rate
The result: The conversion rate rose from 13% to 28% — and revenue was more than doubled.
Optimind handled the process automatically: from identifying potential improvements and developing new variants to verifying the results.
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