Free ROI calculator

How much revenue is your landing page leaving on the table?

Calculate in 30 seconds how much additional revenue a higher conversion rate could generate for your site, based on your own numbers.

Inputs
Visitors per day
Current conversion rate
Expected increase
Value per conversion (€)
Conversion rate comparison:
A
B
Value of improvement
If variant B wins and is rolled out to 100% of traffic.
Per month
Per day
Per week
This corresponds to additional conversions per day.

FAQs

Frequently Asked Questions

How is the ROI calculated in this calculator?

Visitors per day × current conversion rate × expected uplift × value per conversion. This results in the additional revenue per day, week, and month.

What do I count as "value per conversion"?

Lead generation: Value per lead = Customer Lifetime Value × conversion rate.
Example: A customer is worth an average of €2,000 to you. One in four leads becomes a customer. That makes €500 per lead.
E-commerce: average order value.

What conversion uplift is realistic?

Optimind achieves an average conversion rate increase of 30% on our clients' pages.

How much traffic do I need for A/B testing to be worthwhile?

The honest answer: With very low traffic, it takes a long time for a test to provide a reliable result. As a rule of thumb, you should have at least 100 conversions per month on the page being tested. If it's less, the tests will take a bit longer. If it's more, even better.

How long does an A/B test need to run?

The exact duration of tests depends on 3 factors: traffic, conversion rate, and uplift. Each test must run until enough conversions have been generated for a statistically significant result. With low traffic, one test might be conducted per week; with high traffic, even several tests per day.

Want to know how you can use Optimind?

Book a free demo call now and find out how leading marketing teams use Optimind to fully automate the improvement of their landing pages.

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Recommended by the Best

What Adis from adhouse.com Says About Optimind

A/B testing is essential for anyone generating leads online. Even small changes can make a huge difference. Optimind is like an employee running A/B tests 24/7 and improving your conversions. Ich war von den Ergebnissen extrem positiv überrascht. I was blown away by the results. That's why it has my absolute recommendation."

Adis Pezerovic

adhouse.com

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More Conversions
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Testimonials

Success stories

See how Optimind optimizes landing pages and delivers measurable results.

Case Study: Heartbeat Consulting steigert Leads um 23,69 % mit Optimind
Erfolgsgeschichte
Leadmagnet
CVR
23.69% more leads for Heartbeat
More leads on the same advertising budget through a landing page that speaks more clearly to the right target audience.
Case Study: Investment Punk steigert Conversion-Rate von 13 % auf 28 % mit Optimind
Erfolgsgeschichte
Webinar
CVR
Investment Punk increases conversion rate from 13% to 28%
Gerald Hörhan tests his landing pages and generates more than twice as many sign-ups from the same traffic.
Case Study: Gloryfy steigert Verkäufe um 16 % mit Optimind
Erfolgsgeschichte
E-Commerce
CVR
16% more sales for Gloryfy after 30 days
Gloryfy relies on systematic A/B testing to generate 16% more conversions from existing traffic.