Akquise.de was able to increase their number of leads by 57.89% using Optimind, without increasing their advertising spend.

Strengthening the lead magnet's positioning

The focus was on a lead magnet landing page where the goal was to generate more leads through page optimization rather than increased traffic.

Especially with free offers, the initial message determines whether visitors perceive the lead magnet as relevant, valuable, and a good fit for their current situation.

Optimizing headers, ad copy, and calls-to-action

Optimind identified key opportunities within the landing page communication and developed new variations for central elements such as headers, ad copy, and calls-to-action.

The goal was to make the benefits of the lead magnet easier to understand, increase the perceived value, and lower the barrier to opting in.

Activating loss aversion

A key lever was the targeted activation of loss aversion in the ad copy.

The optimized versions communicated not only the benefits visitors would gain from the lead magnet, but also what they would miss out on by not using it.

This made the benefits feel more urgent and positioned the lead magnet as a more relevant solution to a specific problem.

Leveraging the endowment effect

Additionally, the endowment effect was utilized through better framing of the lead magnet.

The lead magnet was framed in a way that helped visitors quickly perceive it as something that already fits their current situation and provides concrete help.

This lowered the psychological barrier to opting in.

Using price anchoring

Another lever used was price anchoring.

Through targeted phrasing, the perceived value of the free lead magnet was increased. This made the offer feel less like a generic freebie and more like high-quality content that isn't usually available so easily.

Increase specificity and urgency

Vague statements were replaced with more concrete phrasing. This increased specificity made the benefits more tangible and helped visitors understand more quickly why the lead magnet is relevant to them.

A punchier, staccato structure was used in the ad copy to create a greater sense of urgency.

In addition, headers, ad copy, and calls-to-action were more closely aligned to create an implicit sense of scarcity and further reinforce the relevance of the offer.

Result: 57.89% more leads

The result: Akquise.de generated 57.89% more leads with the same advertising budget.